Privacy policy

Privacy Policy

Last updated: June 2026

This Privacy Policy explains how Valerrow, operated by Brianna Rae Hayden (sole proprietor), with a business address at 115 Tom Chapman Blvd, Apt 501, Warner Robins, GA 31088-7856, United States, collects, uses, and protects your personal information when you visit or make a purchase through valerrow.com.

We are committed to protecting your privacy and handling your information responsibly. For customers in California, the California Consumer Privacy Act (CCPA/CPRA) applies. For customers in the United Kingdom or the European Union, the UK GDPR and EU GDPR apply to the processing of your data.

1. Information We Collect

Identity data: first name, last name
Contact data: email address, telephone number (if provided)
Delivery data: shipping address
Transaction data: products ordered, order value, payment confirmation (we do not store card details)
Technical data: IP address, browser type, device type, pages visited (via cookies and analytics tools)
Communications: messages sent via email or our contact form

2. How We Collect Your Information

Directly from you when you place an order, complete a form, or sign up to communications
Automatically through cookies and tracking technologies when you browse valerrow.com (see our Cookie Policy)
From third-party services integrated into our platform, including Shopify and Google Analytics

3. How We Use Your Information

To fulfill your orders: to process, ship, and confirm your orders; to send delivery notifications; to handle returns and support requests
To meet legal obligations: to comply with applicable tax, accounting, and regulatory requirements
For legitimate business interests: to detect and prevent fraud and to improve website performance through analytics
With your consent: to send marketing communications (only where you have opted in)

4. Data Retention

Order and transaction data: retained as required by applicable tax and accounting law
Customer support communications: up to 3 years from last interaction
Marketing preferences: until you unsubscribe or withdraw consent
Analytics and technical data: up to 13 months

5. Who We Share Your Information With

We do not sell your personal information. We share it only where necessary to operate our business, with the following categories of service providers:

Shopify Inc.: e-commerce platform provider
Shopify Payments: secure payment processing
Shipping and logistics partners: to fulfill and deliver your order
ParcelPanel: order tracking functionality
Google Analytics: website analytics
Advertising platforms (Meta, Google Ads): only with your cookie consent

6. International Data Transfers

Some of our service providers — including Shopify and Google — operate internationally. Where personal data is transferred across borders, we rely on appropriate safeguards, such as standard contractual clauses or equivalent mechanisms, to protect your information.

7. Your Privacy Rights

California residents (CCPA/CPRA) have the right to know what personal information we collect, to request access to or deletion of that information, to correct inaccurate information, and to opt out of the sale or sharing of personal information (we do not sell your data). You will not be discriminated against for exercising these rights.

UK and EU residents (UK GDPR / GDPR) have the rights of access, rectification, erasure, restriction, data portability, objection, and withdrawal of consent.

To exercise any of these rights, email us at contact@valerrow.com with the subject line "Data Rights Request". We will respond within the timeframe required by applicable law.

UK and EU residents who are not satisfied with our response may lodge a complaint with their local data protection authority — in the UK, the Information Commissioner's Office (ICO): ico.org.uk.

8. Children's Privacy

valerrow.com is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us information, please contact us so we can delete it.

9. Changes to This Policy

This Privacy Policy may be updated periodically. The date at the top of this page reflects the most recent revision. We recommend reviewing it from time to time.